What Christmas Markets Taught Me about Marketing

I don't know about you, but I sometimes find business inspiration in the most random of places, and that includes this light bulb moment at a Barcelona Christmas Market. Last month while I was helping facilitate a Marketing FAM trip for travel advisors aboard Windstar's Star Legend, our final stop has us in Barcelona. We had seen Christmas Markets in Rome (not my fave), Nice, and Marseille, on this sailing, and I'd say that Nice and Barcelona were my favorites because of some of their really ...

Tools you Need for Content Creation on FAM Trips

**Special Note:  The links in here are affiliate links, which means I will receive a commission, at no extra cost to you.  Many of these items, I've used personally and thus highly recommend for media efforts.** Hello all FAM-goers :)  Whipping up a quick post on some of the tools I use to create content on FAM trips. To record audio/video in destination: The exact lavalier microphone I use looks to be off of Amazon, but here's an alternative.  I use this lavalier mic for ...

Travel Industry Black Friday!

Happy Black Friday Season!! I know people have mixed feelings about Black Friday and I absolutely love it :)  It's the time where I can double down on things I've been thinking about throughout the year, and it's also a time that provides so much fun. I don't know about you, but I get so excited perusing the offers and deciding which ones I'm sticking with. And while, for the most part, we typically think of personal items to get, it's also time to treat your business and ...

Tools you Need for Media Interviews

**Special Note:  The links in here are affiliate links, which means I will receive a commission, at no extra cost to you.  Many of these items, I've used personally and thus highly recommend for media efforts.** This blog post is based on the most recent episode of the Strategic Travel Entrepreneur Podcast, so if you'd like to hear more of my thoughts on media interviews, check that out above! Now onto the links! Sound Quality Here's my first ever podcasting microphone--an ...

My Thoughts on Diversity and Education

I know I'm about to ruffle some feathers and I'm ok with that because I firmly stand on this hill. The travel industry has a diversity problem amongst its educational leaders. I became incredibly frustrated about this as I was curating speakers for my annual event, Prep for Wave Week, this year. Now, let me even clarify--there is not a lack of diverse voices, there is a lack of putting diverse voices at the forefront. Now, let me also clarify, when I say diverse, I mean, in culture, ability, ...

The Tech I Used for my First Audio Summit

I hosted my first audio summit on May 31, 2023, and I'm already cooking up my next one :) I wanted to share some of the tech magic that helped me produce my audio summit, so if you've been thinking of producing one yourself, here might be a really great place to start. **Also, this is your heads up that some of these links will include affiliate links.  It doesn't cost you extra and just sends me a small kickback for referring you their way.  I would so appreciate you using my links ...

The Networking Logbook is live!

I don't know about you, but that past couple of years I've been doing a LOT of virtual networking. From Zoom chats to virtual events, I've got loads of notepad papers scattered around my desk with contact and connection information, and I knew there had to be a better way. So I got a binder with dividers and plastic sleeves and decided to organize that way.  And while helpful, still not ideally the best. And then through a very fortunate series of events, I was inspired to create a printed ...

The Inaugural Travel Tech Audio Summit

Last year I had a brain child for the travel industry.......a Travel Tech Summit of sorts, where I could get top leaders to discuss their programs and industry trends.Didn't know how I was going to make it happen, but the idea never left me.After a quick training on audio summits, I just knew--this is it!And about a month-ish ago, the Inaugural Travel Tech Audio Summit was born :)I feverishly reached out to colleagues in the industry to propose my innovation and received incredible feedback.I ...

Beware of Scammers!

This past weekend I stumbled upon an ad while I was looking at Instagram stories.  The person in the ad was claiming to be the #1 travel agent in the U.S.  🚩🚩🚩  None of the top agents I know have ever claimed to be the top agents, FYI.  Right off the bat I realized that this was probably a scam, so I scoped out their website and social media to see what info they put out there.  It irked me so much because I'm sure plenty of fellow travel agents have been duped ...

The Calendars I use for Planning

In anticipation for the upcoming Marketing Strategy Planning Session, I wanted to get all my calendars together and in order with the hopes of bringing a lot more EASE into 2023. (PS--there are some affiliate links present, which means I'll be paid a commission at no extra cost to you). Here's a breakdown of the calendars I'm using and how I'll be utilizing them. The first is the Yearly Wall Calendar.  I'm actually using this calendar with these removable sticker dots. I'm essentially ...


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